We’re excited to announce that new updates are just around the corner — all designed to boost engagement and enquiries, and improve your experience on Dogz Online.
When we rolled out our last major refresh at the end of last year, it came with a few hiccups. But thanks to your feedback, we were able to make key adjustments and improvements. Despite the initial bumps, we saw a 63% increase in engagement across Breeder Listings, Puppy Listings, Older Dog Listings, and Member Profiles with millions of Australian continuing to look to Dogz Online as the purebred hub.
This time, we’ve gone a step further — working closely with our Breeder Advisory Panel, as well as prospective puppy buyers, to help guide these improvements.
Let’s dive into what’s coming:
Updates to the Dog Breed Directory Pages:
These improvements will make it easier for users to navigate the site, discover and search for dog breeds they’re interested in — simplifying the overall process of finding and connecting with registered members on our site.
This is referring to the pages where you see all Dogs Australia Dog Breeds on our site. For example: here and here.
The updates include:
- Breed Images: breed image icons to give the user a visual reference when searching for breeds
- A-Z Name Selector: An alphabetical selector to explore different breeds by the first letter of the breed
- Search Breed Name: Allows users to search for a breed by it's name
- Filter Navigations: Allows users to discover breeds by different Breed Groups, traits, characteristics, and also Breed Origin (i.e. Australian Dog Breeds).
- Easy Toggle Between Key Pages: Allows users to easily switch between Breeders, Puppies for Sale, Mature Dogs for Sale, and more.
These improvements will make it easier for users to navigate the site, discover and search for dog breeds they’re interested in with more visual engagement — simplifying the overall process of finding and connecting with registered breeders on our site.
Note: If you have any feedback for us you can reach us at breeders@dogzonline.com.au.
Updates to the Listing Results Pages:
This is referring to the pages where all Breeder/Puppy/Mature Dog Listings are displayed. For example: here and here.
The updates include:
- Search Bar: Allows users to search a Breeder's Prefix
- Filter Navigations: Allows users to discover Breeder/Puppy/Mature Dog Listings by Location, Availabilities, Transport Options, Breeder Shows Dogs, and Others on Dogz Online.
- A note about Location: we have improved the location functionality here, and allowed members to have more flexibility around choosing your own location. We have now included region, to make the search space broader for greater exposure for memberrs
- Easy Toggle Between Key Pages: Allows users to easily switch between Breeders, Puppies for Sale, Mature Dogs for Sale, and more.
- Breed Image & Breed Information: has been added at the bottom to allow puppy seekers to learn more about the breed. Please note, we are continuing to update the Breed Information on the site, and some breeds may not yet have this available.
Note: If you have any feedback for us you can reach us at breeders@dogzonline.com.au.
Final Comments
These updates were driven by growing feedback around improving buyer engagement and enquiries on the site. Following the success of our last design refresh — which led to a 63% increase in engagement — we’re confident that these new tools will go even further.
Not only will they help promote and raise awareness and promotion of Dogz Online members, and also assist in making it easier for users to navigate the site and connect with registered breeders.
As always, if you have any feedback for us on anything above - you can reach us at breeders@dogzonline.com.au.
Thank you!
